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ANIMAINE 2012 launches new website, "Broadcast Signal Intrusion" campaign
by Chris Perry - Date: Monday, February 6, 2012 15:36:49 EST
Convention to feature television-inspired "In Living Color" theme
SOUTH PORTLAND, MAINE - ANIMAINE, the official Anime Defense Project Inc. convention, has launched its 2012 marketing campaign. Entitled "Broadcast Signal Intrusion," this campaign is designed to introduce attendees to the theme which, for 2012, is "In Living Color." Attendees are encouraged to wear brilliant colors or completely monochromatic variations of traditional cosplay.
The campaign kicked off by bringing the ANIMAINE website (www.animaine.com) to greyscale with this message:
Do not adjust your monitor. We are controlling the transmission.
We will avenge our bootlegs. Long live piracy! Down with Malika! Down with the Industry! Down with ANIMAINE 2012!
Similar pro-bootleg messages have appeared on the Facebook page for ANIMAINE. The convention's centerpiece in 2011 was an event during which voice actor Greg Ayres and others drove a steamroller over a pile of bootlegs donated by convention attendees and chairman Colin Harvie.
The message alludes to that event with "We will avenge our bootlegs."
Anime Defense Project Inc hinted during ANIMAINE that it intends to create a mobile version of the event, called Bootleg Bomber, for other conventions.
ANIMAINE will be held in South Portland, Maine, from August 31-September 3, 2012. For more information, visit www.animaine.com